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会议营销,尤其是针对零售商的会议营销,是非常有效的一种市场推广方式,也是快速传递信息、树立渠道信心的一种最高效的方式,在农药行业也已经实行了多年,尤其对于外企及国内多数的优秀企业,当前依然是最有效的推广方式之一。会议营销在很长一段时间内可以说是风风火火,所有做农资生意的不管是生产企业还是农资经销商,都热衷于此。然而现在,农资营销会议开始走向没落,或者说组织开会和参与开会双方的积极性都明显下降。
Conference marketing, especially for retailers, is a very effective way to promote marketing, and it is also one of the most efficient ways to quickly transmit information and establish confidence in the channel. It has also been practiced in the pesticide industry for many years, especially for foreign companies And the majority of outstanding domestic enterprises, the current is still the most effective way to promote one. Meeting marketing for a long period of time can be described as reckless, all do agricultural business regardless of whether the manufacturer or agricultural dealers, are keen to do so. Now, however, agricultural marketing conferences have begun to decline, or the enthusiasm for organizing meetings and participating in meetings has dropped significantly.