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随着我国经济建设的不断发展,地方宣传呈现蓬勃发展的态势,在对外宣传上,以地方资源为重点宣传内容,将各种地方形象加以描绘,作为推动地方经济,促进地方形象的树立的重要力量,地方台的宣传担负着重要的工作职责,成为外宣工作的生力军。在外宣工作寻求对外传播的规律和理念,拓展对外传播的方式和渠道,通过实践积累经验,最终获得了宣传的良好效果,本文围绕地方台发挥优势成就地域宣传主渠道这一论点展开论述,期望能够为地方台进行传播领域的探索提供借鉴。
With the continuous development of economic construction in our country, the local publicity has shown a vigorous development trend. In the external publicity, using local resources as the key propaganda content, various local images are portrayed as important for promoting local economy and promoting local image building The propaganda of the power and local stations is responsible for important work responsibilities and has become a vital force in the outreach work. In the process of outreach work seeking the laws and concepts of external communication, expanding the ways and channels of external communication and accumulating experience through practice, we finally obtained the good effect of publicity. This article centers on the advantages of local stations in promoting the main channel of regional publicity, and expects It can provide reference for the exploration of local stations in the field of communication.