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EMBA，即“高级管理人员工商管理硕士”，其课程培训对象是企业中高级管理人员。
行情看涨：EMBA成为中外院校竞相淘金的新产业
EMBA，即“高级管理人员工商管理硕士”，其课程培训对象是企业中高级管理人员。
与MBA培养未来的管理人才不同，EMBA培养的是已经成为企业中高级管理人员的各类精英。
据复旦大学副校长、复旦管理学院院长郑祖康介绍，EMBA越来越受到关注，主要有三大原因。一是国务院学位委员会办公室年初确定在我国开展EMBA学位教育，使EMBA告别了在国内市场上长期以来“有名无份”的尴尬；二是随着EMBA教育申办条件的确立，国内不少知名高校跃跃欲试；三是随着经济全球化和市场竞争的国际化，国内对EMBA教育的需求已经由外资企业高级管理人员“包揽”，转向国企和民营企业中高级管理人员。
据预测，全国至少有400家企业的5000多名高级管理人员急需接受EMBA的熏陶和洗礼。以目前EMBA的收费标准，今后五年内，将有大约9.7亿元的市场需求。
在国内最早开办EMBA教育的中欧国际工商学院，开出的2003年学费已经由今年的19.6万元涨到了23.8万元。而该院开办初期EMBA的学费只在6万元左右，此后就一直是“涨”声不断。
读EMBA是走出管理迷阵的捷径
由美国芝加哥大学管理学院首创的EMBA教育，其最大作用就是通过在职培训，帮助商界领袖及中高层管理人员补充和更新商务知识，提高经营管理能力。据中欧国际工商学院对2002届学员作的一项统计，其中总经理、总裁占53%，市场总监、生产部总监、财务总监、技术总监、人事总监分别占11%、8%、7%、5%和2%。
中欧国际工商学院EMBA主任梁能说，2003年中欧将在国内率先开设EMBA金融班。在梁能看来，中国入世后，制造业作为“世界工厂”，总体上将是机遇大于挑战。但中国的金融业，体制落后，负担沉重，在国际市场上将直接面对国际短期资本的冲击，在国内还要面对跨国公司直接介入中国本地经营服务的竞争。金融业高级管理人员若不设法对知识“充电”，将直接影响到入世后中国金融机构的竞争力。
名校办班：EMBA争夺战箭在弦上
EMBA市场如此令人心动，自然吸引国内各大高校竞相“抢滩”。据了解，除最先开办EMBA的中欧国际工商学院外，北大光华管理学院、人大工商管理学院、复旦大学管理学院和长江商学院等4家院校已先后开办了中外合作的EMBA课程。
据介绍，有关部门给开展EMBA学位教育设立的门槛，其中最重要的一条就是有10年左右举办MBA教育的历史。据业内人士估算，目前国内符合这一条件的院校有26所。这也就意味着院校间的EMBA课程教育即将进入竞争时代。
名校间的EMBA争夺战已是箭在弦上。为争夺生源，扩大知名度，各校都在无形中设法提高自身的竞争力。据悉，复旦等院校除了与国外大学合作办学外，还正在积极酝酿打造本土的EMBA项目。据称，在得到国家教育部批准后，复旦管理学院有望在今年就可以招生。
而属于独立商学院的一些院校也在尽力改变不少教授由外校聘请的问题。比如中欧国际工商学院，现有长期核心教授21名，今年7月又将增加一名营销学长期教授，9月还将增加3名。到明年，中欧的长期核心教授将达到30名。另外，中欧国际工商学院正在利用国际排名这一“卖点”，大肆营造品牌效应。据英国《金融时报》公布的全球EMBA课程最新排名，中欧名列全球第29名，在亚洲仅次于香港中文大学。
EMBA: "Gas Pump" for Executives
EMBA fueling hot competition among schools
EMBA is short for Executive Master of Business Management program. EMBA courses aim to train medium- to high-level managerial personnel for enterprises.
Unlike MBA, which trains future managerial personnel, EMBA provides training for people who already work as medium- to high-level managers of enterprises.
According to Zheng Zukang, a vice president of Fudan University and president of Fudan School of Management, EMBA‘s growing popularity owes to three major factors. First, the State Council Academic Degrees Committee gave the green light at the beginning of this year to degree-awarding EMBA education, giving it an official recognition that it had not had until then. Second, with conditions set for providing EMBA education, a host of prestigious institutions of high learning in the country are ready to launch their EMBA programs. And third, with economic globalization and the internationalization of competition, EMBA education is now required by not only managerial personnel of foreign-funded enterprises in China but also medium- to high-level managers of state-owned and private enterprises in the country.
According to an estimate, more than 5,000 high-level managerial personnel from at least 400 enterprises throughout China urgently need to receive EMBA education. At the current rate of charges, EMBA education has a business of about 970 million yuan in the next five years.
The China-Europe International Business Institute, which is the first to start an EMBA program in China, will charge 238,000 yuan for an EMBA trainee in 2003, up from 196,000 yuan this year. When it first started its EMBA program, tuition per trainee was 60,000 yuan only.
EMBA education, which was first launched by the business school of Chicago University, aims to help business executives, through on-the-job training, supplement and renew business-related knowledge and improve their management competence. A survey of the 2002 student enrollment at the China-Europe International Business Institute shows the following trainee makeup: general managers and CEOs account for 53 percent of total enrollment, directors of marketing 11 percent, directors of production 8 percent, chief financial officers 7 percent, directors for technology 5 percent, and directors of personnel 2 percent.
Liang Neng, director of the EMBA program at the China-Europe International Business Institute, says that in 2003 his institute will enroll a banking class under the EMBA program. In Liang‘s view, China‘s banking system is backward and heavily burdened. On the world market, China‘s banking sector faces the impact of international short-term capital, whereas on the domestic market, it has to meet competition from localized services of transnational financial institutions, he says. "Failure of executives of the domestic banking sector to have themselves ‘recharged‘ with the newest knowledge would directly affect the sector‘s competitiveness now that China is a member of the WTO," he says.
The growing popularity of EMBA is fueling competition among institutions of higher learning in China for a piece of the lucrative pie. Aside from the China-Europe International Business Institute, four schools have launched EMBA programs in cooperation with foreign partners. They are: The Guanghua Management School of Beijing University, the business school of the People‘s University, the management school of Fudan University and the Changjiang Business Institute.
The competent authorities have set up a threshold for launching an EMBA program: its sponsor must have provided MBA education for at least ten years. This makes 26 schools in the country eligible for launching an EMBA program. And this means EMBA education is about to enter a Warring States period.
Competition has already begun for students. Some universities including Fudan, aside from cooperating with a foreign partner in the EMBA field, are designing localized EMBA courses to attract students. Fudan‘s management school is expected to begin enrolling students this year if its application receives approval from the Ministry of Education. The China-Europe International Business Institute will recruit four additional professors for its EMBA program this year. It now has 21 "core" professors for its EMBA and MBA programs. The institute is using its world ranking for self-promotion. According to London-based Financial Times, the China-Europe International Business Institute ranks as the 29th best among the world‘s EMBA education providers and second best in Asia, after Hong Kong University.