论文部分内容阅读
随着中国国际化步伐的加速,以及GDP的持续高速增长,中国开始迅速地进入一个消费社会,内需成为国民经济增长越来越重要的牵引力量。商业地产作为为人们提供消费场所的物业形式,日渐成为房地产开发商的投资重点。尤其是近几年,国内商业地产的投资建设开始进入高潮阶段,大型商业地产的开发更是层出不穷。但由于缺乏科学的规划、准确的市场定位和专业的经营管理,大型商业地产开发在给人们带来繁荣表象的同时,更多的是陷入经营失败的窘境。尤其在Shopping Mall的开发上,国
With the acceleration of China’s internationalization and sustained and rapid GDP growth, China has begun to rapidly enter a consumer society. Domestic demand has become an increasingly important traction force for the growth of the national economy. Commercial real estate, as a form of property that provides a place of consumption for people, has increasingly become the focus of real estate developers’ investments. Especially in recent years, the investment and construction of domestic commercial real estate has begun to enter the climax stage, and the development of large-scale commercial real estate is even more emergent. However, due to the lack of scientific planning, accurate market positioning and professional operation and management, the development of large-scale commercial real estate brings prosperity to people at the same time and is more into a dilemma of business failure. Especially in the development of Shopping Mall, the country