论文部分内容阅读
《爽食行天下》是一档将美食、美景、游戏和明星综艺秀融合的户外娱乐栏目,自2009年上星播出后,就赢得不错的收视与口碑,在吸引普通观众眼球的同时,也吸引了国内外美食节目发行商的关注。节目版权方分别于2010年、2011年将《爽食行天下》共52期栏目的境外电视播映权外销到了马来西亚、汶莱、台湾等国家及地区。能将“沉睡”在带库中的已播栏目、节目“唤醒”进行二度开发,充分实现其商业价值,已属不错,但在实际运作过程中却遇到了诸如可开发率低、素材
“Cool Food World” is a outdoor entertainment program that integrates food, beauty, games and celebrity variety shows. Since its release in 2009, it has won good ratings and reputation. While attracting the attention of ordinary audiences, Also attracted the attention of food publishers at home and abroad. The copyright owners of the programs exported the overseas television broadcasting rights of 52 episodes of “Refreshing World” in 2010 and 2011 respectively to Malaysia, Brunei, Taiwan and other countries and regions. It is already a good idea to fully develop the commercial value of “Sleeping Sleeping” already in the library, program “Awakening ” for a second time. However, in actual operation, such problems as developable rate Low, material