浅析中国电影营销

• 作 者: 童瑶
• 机 构: 四川大学艺术学院,
• 出 处: 金田
• 发表日期: 2014年04期
• 关键词: 观众心理 院线 影业公司 跨界营销 国产影片 《甲方乙方》 满城尽带黄金甲 商业大片 市场占有率 冯小刚

如今,当我们坐在黑暗的观众席舒服看着电影,渐渐剥夺了在真实世界中为自己定位的感知能力,电影让我们处于旁观者位置,强化我们对影像的感知和精力的高度集中,无论从生理上,还是内心感受,我们实际上为了面对银幕的隐形观众,从电影制作宣传来看,导演通过多场景、多空间、多维度聚焦观众心理预期效果,通过镜头剪辑连贯性机制达到与观众的互动,为此本文从市场现状、市场营销、未来发展浅做探讨。

Nowadays, when we sit in the dark auditorium and watch the movie comfortably, we gradually deprive ourselves of the perception of our own position in the real world. The movie puts us in a position of observer and strengthens our perception of the image and the high concentration of energy. From the physical, or inner feelings, in fact, in order to face the invisible screen of the audience, from the perspective of film production and promotion point of view, the director through multi-scene, multi-space, multi-dimensional focus on audience psychological expected results through the lens clip coherence mechanism to achieve Audience interaction, this article from the market status quo, marketing, future development of shallow to explore.