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企业活动的初衷是为了建立品牌,促进营销,因此,用户才是市场活动的最终目标,对企业活动的成效最有发言权。为此,宇通特意邀请了全国各地10余家大型客运公司的老总,对2008金牌价值连城活动进行客观的总结与评价,并对2009年的企业活动提出改进意见。
The original intention of business activities is to establish a brand, to promote marketing, therefore, the user is the ultimate goal of marketing activities, the most effective voice on the effectiveness of business activities. To this end, Yutong specifically invited over 10 large passenger companies across the country CEOs, 2008 Gold Medal Citylink activities objective assessment and evaluation, and in 2009 to improve business activities.