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随着图书产品的日益丰富,图书市场竞争的日趋激烈,图书营销的作用越来越重要,图书营销模式也逐步发展。与传统的营销模式相比,新型图书营销模式的发展可以归纳为三个方面:一是“广度”的发展,除了传统的发行渠道管理、征订、广告、推销等营销方式外,还产生了结合培训、体验等的
With the increasingly rich book products, the increasingly fierce competition in the book market, the role of book marketing is more and more important, and the book marketing model is also gradually developed. Compared with the traditional marketing model, the development of new book marketing model can be summarized into three aspects: First, the development of “breadth”, in addition to the traditional distribution channel management, subscription, advertising, marketing and other marketing methods, but also a combination Training, experience and so on