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本文介绍了市场、市场营销的概念,讨论了市场营销观念的演变在医院经营实践中的价值、医院在市场营销中的部分操作方法与全员参与。
This article introduces the concept of market and marketing, discusses the value of the evolution of marketing concept in the practice of hospital management, part of operation method and full participation of the hospital in marketing.