年关将近 卡车经销商不忙促销忙铺货

• 作 者: 余梦洁
• 出 处: 商用汽车新闻
• 发表日期: 2010年46期
• 关键词: 乘用车 史光辉 购买需求 盲目乐观 库存积压 购买行为 促销力度 车船税 相对平衡 优惠政策

每到岁末年终,卡车经销商一般都在忙活两件重要事情:一是年底促销,为全年销售添最后一把柴;二是为来年进行库存储备。根据多年总结的市场规律,春节后的3～4月是每年的第一轮销售高峰,经销商能不能在这个时间之前从厂家那里“抢”到资源,直接关系到全年的收益。2010年即将结束,卡车经销商的这两项重要工作进展如何?本期柠檬茶座邀请了3位经销商,请他们谈谈这方面的情况。

Every year at the end of the year, truck dealers are generally busy with two important things: First, the end of the promotion, the last year to add Tim sales of firewood; the second is for the coming year inventory reserves. According to the law of the market summarized for many years, from March to April after the Spring Festival is the first round of sales peak each year. Can the dealers “grab” the resources from the manufacturers before this time, which is directly related to the annual profit. As 2010 is coming to an end, what is the progress of these two important tasks for truck dealers? There are 3 distributors invited by Lemon Cafe in this issue to invite them to talk about this situation.