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在同行业中占领着20%市场份额的就是市场追随者(Market Follower)。市场追随者与挑战者不同,它并不想向市场领导者发起进攻并图谋取而代之,而是只顾维持自己稳定的市场份额,同时因害怕在混战中损失更大而不希望扰乱现有的市场局面。所以,市场追随者跟随在领导者的后面,自觉地维持共处局面,经常仿效市场领导者,为消费者提供相似的产品,以确保自己市场占有率的高度
In the industry, occupying 20% of the market share is the market follower. Market followers are different from challengers in that they do not want to launch attacks on market leaders and try to replace them. They only care about maintaining their stable market share, and they do not want to disrupt the existing market situation because they fear losing more in the melee. Therefore, market followers follow the leaders and consciously maintain coexistence. They often imitate market leaders and provide consumers with similar products to ensure their own market share.