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当代青年是一群个性独特的消费群体,近年来倍受社会关注的,也是目前最受商家欢迎和重视的消费者群,他们消费特点对服装市场营销产生重要影响,值得服装企业高度重视。
Contemporary youth is a group of consumers with unique personality. In recent years, it has received much attention from the society. It is also the consumer group most welcomed and valued by merchants. Their consumption characteristics have an important impact on apparel marketing, and it is worth paying attention to garment enterprises.