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中国企业的现实,就是80%的销售额由20%的产品来承担,50%左右的销售额由1~2个单品承担。年销售额突破70亿的花生牛奶真正意义上把银鹭推进了饮品龙头行列,养元凭借六个核桃核桃乳2011年跻身10亿元富豪俱乐部,康师傅单品冠军“红烧牛肉面”创造了年销售70亿元的市场传奇,红罐王老吉凉茶成就了加多宝200亿的饮品帝国,营养快线在娃哈哈400亿规模的饮料帝国中,单品销售年突破100个亿,占娃哈哈集团25%,国窖1573承担了沪州老窖集团50%的销售任务和利润任务……所有的快闪镜头都让我们真切地感受到中国食品业已经跨入大单品时代。
The reality of Chinese enterprises, that is, 80% of sales by 20% of the products to bear, about 50% of sales from 1 to 2 single product commitment. Annual sales of more than 7 billion peanut milk in real sense of the Yinlu advanced the ranks of the drinks, Yang Yuan with six walnut milk in 2011 among the 1 billion Regal Club, Master Kong single product champion “braised beef noodles” to create The annual sales of 7 billion yuan market legend, red pot Wong Lo Kat herbal tea achievements JDB 20 billion drink empire, nutrition fast line in Wahaha 40 billion-scale beverage Empire, single product sales exceeded 100 billion years, accounting for Wahaha Group 25%, 1515 national pits commitment Huzhou Laojiao group 50% of sales tasks and profit tasks ... ... all the flash lens let us really feel the Chinese food industry has entered the era of single-product.