论文部分内容阅读
纵观经营良好的电台,无不是创新经营中的佼佼者,而作为电台这样的媒体形式,颠覆化的创新经营有着巨大的发展空间,正可谓不颠覆不前行。纵然电台广告有着地域性的局限,地区之间的经济差异决定了电台广告营业额极大的不均衡性,但是这并不是电台广告不能做好的主要原因,因为电台存在的问题也同样存在于其他媒体,关键还在于电台广告经营者的思维意识和经营理念。在这里,我们认为电台广告经营者理应在几个方面有所作为:一、经营者能否运用高明的策略,帮助广告主的品牌放下姿态,更加贴近终端消费
Looking at a well-run radio station is not only a leader in innovation management, but as a media form like a radio station, there is tremendous room for development in a subversive innovation operation. Even though there is a geographical restriction on radio advertising and economic disparities between regions determine the great unbalance of radio advertising turnover, this is not the main reason why radio advertising can not be done well because radio stations also exist in Other media, the key lies in the radio advertising business sense of thinking and business philosophy. Here, we think radio operators should do something in several ways: First, managers can use wise tactics to help advertisers brand down attitude, closer to the terminal consumption