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给商品组合打折的效果如今消费者越来越频繁地进行网上购物,这个趋势在美国和中国都很明显。与此同时,电子商务的促销战役也如火如荼。我在亚马逊挑选商品的时候,营销者总会给我推荐一些“一起购买更优惠”的商品组合。对于营销者来说,这是一个“经久不衰”的策略——把几样商品打包放在一块儿打折促销。过去的商品组合还会受到同一个柜台或同一类产品的限制,如今电子购物平台上的组合可以五
The effect of discounts on product combinations Today’s consumers are increasingly shopping online, a trend that is evident in the United States and China. At the same time, e-commerce promotion campaigns are also in full swing. Marketers always recommend to me some of the product combinations that buy better deals together when I pick up the product at Amazon. For marketers, this is an “enduring” strategy - packaged with a few items for sale at a discount. Past product portfolio will be subject to the same counter or the same category of products, and now the combination of e-shopping platform can be five