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NIKE创建于1971年,今天成为全球最著名品牌之一。究其成功的原因,除了它不断开发新的产品之外,更重要的还得益于它的品牌创意策略。综观其品牌成长过程,广告创意策略的制定始终围绕其品牌的核心价值——人类从事运动挑战自我的体育精神。耐克品牌创意的成功之道,就是在确立了品牌的核心价值和使命之后,无论在世界任何一个地方进行推广,都始终如一地去表现其品牌的核心,传达了品牌准确的市场定位。同时,根据各国不同的文化背景、目标
NIKE was founded in 1971 and today becomes one of the most famous brands in the world. The reason for its success, in addition to its continuous development of new products, but also more importantly, thanks to its brand creative strategy. Looking at the process of brand growth, advertising creative strategy has always been around the core value of its brand - the human being engaged in sports challenge self sports spirit. The success of Nike brand creativity is that after establishing the core value and mission of the brand, no matter in any part of the world, it consistently demonstrates the core of its brand and communicates the brand's accurate market positioning. At the same time, according to different countries' cultural backgrounds and goals