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视觉传达设计是在信息爆炸时代的背景下产生的一门艺术类学科,它的出现是人们追求效率的必然结果。在视觉传达设计的领域内,构图是一个基本的内容,所有形式的设计都绕不开构图这一环节。针对中国视觉传达设计的构图美学展开分析,将有助于人们更深入地了解视觉传达与构图之间存在的紧密联系。本文将提出在视觉传达设计中进行构图的基本原则,并从均衡美、比例美和韵律美等角度出发对构图美学做具体的分析。
Visual communication design is an art discipline that emerges in the context of the information explosion era. Its appearance is the inevitable result of people’s pursuit of efficiency. In the field of visual communication design, composition is a basic content, and all forms of design can not be separated from the picture. An analysis of the compositional aesthetics of China’s visual communication design will help people gain a deeper understanding of the close relationship between visual communication and composition. This article will propose the basic principles of composition in visual communication design, and make a concrete analysis of compositional aesthetics from the aspects of equilibrium beauty, proportional beauty and rhythm beauty.