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伴随着别墅市场竞争日渐激烈,许多开发商开始对别墅产品进行细分,从建筑形态找区隔,如西班牙、北美风情,再到从地块环境找卖点,如山地、水景、高尔夫别墅等。但归根结底,这些别墅都只是从产品形态进行市场细分,并没有从购买者需求的源头实现真正的差异化。而今,中国房地产竞争力百强企业之一--同方联合控股集团,打造了杭州首个“特色休闲主题”别墅--同方·春江燕语。不同于大多“贴牌生产”的异域风格别墅,春江燕语是以人为主体,将时下的“休闲生活”理念,全面贯彻到项目的规划、建筑、景观、配套服务等方方面面,切实贴近别墅消费的根源需求,也是别墅价值由表及里的一次探索。
With the increasingly fierce competition in the villa market, many developers began to subdivide the villa products, from the architectural morphology to find a division, such as Spain, North America style, and then find the site from the plot selling points, such as mountains, water features, golf villas. But in the final analysis, these villas are just market segmentation from the product form, and did not really differentiate from the source of the buyer’s needs. Today, one of the top 100 Chinese real estate enterprises with competitiveness - Tongfang Joint Holding Group, has built Hangzhou’s first “unique leisure theme” villa - Tongfang Spring Swallow. Unlike most other villas, “OEM” Villa, Spring River is based on people as the main body, the current “Leisure Life” concept, fully implement the project planning, architecture, landscape, ancillary services and other aspects, Really close to the root causes of villa consumption, but also the villa value from the table and an exploration.