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具有讽刺意味的是,传统供应链上,决定通过供应链移动的产品的,是那些远离消费市场的制造商。更普遍的,这些产品的生产并非源于市场的特别需求或消费者的偏好,而是来自制造商实力背景、资源和营销能力。有时,这一流程在发展中形成了零售商与制造商之间更多的协作关系,从而引起基于零售考虑的产品改动(如改动包装以便于在货架上堆放)、合作预测以及各种存货补充模式。传统的供应链仍然是一个线性的、从左至右的序列,消费者位于被动接受的末端。
Ironically, the traditional supply chain, decided to move through the supply chain products, those who are far from the consumer market manufacturers. More generally, the production of these products is not due to the particular needs of the market or to consumer preferences, but rather to the strength of the manufacturer’s background, resources and marketing capabilities. Occasionally, this process has evolved to create more synergies between retailers and manufacturers, resulting in product changes based on retail considerations (such as changing packaging for ease of stacking on shelves), cooperative forecasts, and various stock replenishment mode. The traditional supply chain is still a linear, left-to-right sequence where consumers are at the passive end.