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近年来,河北省遵化市奥太集团紧紧围绕着“抢机遇、谋发展、增效益”的战略目标,拓市场增销量,强管理降消耗,取得了较好的经营成果。1999年1～10月,该集团产销啤酒4.8万吨,完成产值8171.36万元,实现销售收入5521万元,创利税976万元,各项主要经济指标增长幅度均在20％以上,创建企以来最好水平。 搞活营销增效益。1999年1～10月,奥太集团把开拓市场作为营销工作重点,根据市场需要,狠抓了产品品种、销售、价格三个关键。一是以11°特罗帕尔新品牌抢占天津市场,仅武清市场就比上年同期增销4055吨;二是发展大户经销商10余个,增加销量7354吨;三是调整10°、11°、12°瓶装啤酒价格,仅遵化市场12°瓶装啤酒的售价就比上年同期增加了0.078元/瓶,直
In recent years, Zunhua City, Hebei Province, the Austrian Group closely around the “grab the opportunity and seek development and increase efficiency” strategic objectives, expand the market to increase sales, strong management to reduce consumption, and achieved good operating results. From January to October 1999, the group produced and sold 48,000 tons of beer and completed an output value of 81.7136 million yuan, achieving sales revenue of 55.21 million yuan and earning profits and taxes of 9.76 million yuan. The growth rates of all major economic indicators are above 20% Best level. Revitalize marketing by increasing profits. From January to October 1999, Austrian Pacific Group to develop the market as the focus of marketing, according to market needs, pay close attention to the product variety, sales, the price of the three key. First, the 11 ° Tropal brand seized the market in Tianjin, only Wuqing market increased by 4055 tons over the same period of previous year; second, the development of large dealers more than 10, an increase of 7354 tons of sales; third is to adjust the 10 °, 11 °, 12 ° bottled beer prices, only Zunhua 12 ° bottled beer prices over the previous year increased by 0.078 yuan / bottle, straight