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在互联网经济时代,电子商务运营是企业适应时代的必然选择,也是企业谋求发展的新途径,所以企业要构建电子商务运营模式并充分发挥作用。在这里,本文从电子商务运营模式种类入手,对运营模式选择和构建等问题进行了分析。然后,对电子商务运营模式应用提出了几点注意事项,以发挥电子商务运营的作用。
In the era of Internet economy, e-commerce operation is an inevitable choice for enterprises to adapt to the times and also a new way for enterprises to seek development. Therefore, enterprises should build e-commerce operation mode and give full play to their functions. Here, starting with the types of e-commerce operating modes, this paper analyzes the issues of operating mode selection and construction. Then, some suggestions are put forward for the application of e-commerce operation mode to play the role of e-commerce operation.