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在社会主义市场经济率先建立并相对发达的广东,迅速发展兴旺起来的各类新闻媒介之间,为了保住和扩大自己的受众市场,必然要展开激烈的竞争。这种竞争的积极意义在于使广大受众更快捷更准确地获知各种新闻信息,同时亦促使新闻媒介自身不断完善、更新和充满活力。这种竞争说到底是新闻从业人员素质的竞争。高素质人才的不断涌现和相对稳定,乃是新闻媒介赖以生存、发展和提高的根本。按照邓小平和江泽民等中央领导同志的要求,新闻工作者像人民教师一样,也是人类灵魂的工程师,必须“政治强、业务精、纪律严、作风正”。否则他写出来的作品就不可能起到教育人民、鼓舞人民、引导人民的作用。当好“人类灵魂工程师”是党和国家对新闻工作者的基本的也是根本的要求。作为党委机关报,要在与各类新闻媒体的激烈竞争中
In the fast-growing and flourishing media of all kinds in Guangdong, where the socialist market economy was first established and relatively developed, there is bound to be fierce competition in order to preserve and expand its own audience market. The positive meaning of such competition lies in making the broad masses of audiences more quickly and accurately aware of various kinds of news and information and at the same time promoting the continuous improvement, renewal and vitality of the news media itself. In the final analysis, this kind of competition is a competition for the quality of journalists. The constant emergence and relative stability of high-quality personnel is the foundation for the news media to survive, develop and improve. According to the demands of Deng Xiaoping and Jiang Zemin and other leading comrades in the Central Government, journalists, like the people’s teachers, are also the engineers of human souls and must be “politically strong, highly skilled and disciplined, and working style correct.” Otherwise, the works he wrote will not be able to play a role in educating the people, invigorating the people and guiding the people. Being Good “Human Soul Engineers” is the fundamental and fundamental requirement of the party and state for journalists. As a party organ newspaper, it is necessary to compete with all kinds of news media