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创意与创新永远是推动广告业前行的内在力量。“政策导向”与数字时代的到来,并不意味着创意的消失,相反,要求创意以更加广阔,更加极致,更具亲和力的方式出现。
Creativity and innovation will always be the internal forces driving the advertising industry forward. Policy orientation and the advent of the digital age do not necessarily mean the disappearance of creativity. Instead, they demand the emergence of ideas in a broader, more extreme and more intimate way.