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随着我国文博事业不断发展,越来越多的博物馆逐渐认识到充分利用博物馆丰富资源,花大力气开发博物馆旅游文化产品,吸引广大群众走进博物馆是谋求发展的迫切任务。但是,我国博物馆旅游文化产品开发尚处于起步阶段,在理念、资金、开发渠道、营销方式等方面还有很多问题需要思考和解决。本文主要就我国博物馆旅游文化产品开发与营销所面临的问题以及如何化解目前的困境做了初步探讨。
With the continuous development of Chinese literature and art, more and more museums have come to realize that it is an urgent task for them to make full use of the rich resources of the museums and vigorously develop the tourism and cultural products of the museums to attract the broad masses of people into the museums. However, the development of tourism and cultural products in museums in our country is still in its infancy. There are still many problems that need to be considered and solved in terms of concepts, funds, development channels and marketing methods. This article mainly makes a preliminary discussion on the problems faced by the development and marketing of tourism and cultural products in our museum and how to resolve the current dilemma.