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网络营销是以互联网络为媒体,以新的方式、方法和理念实施营销活动,更有效促成个人与组织交易活动的实现。它是科技进步、顾客价值变革、市场竞争等综合因素促成的,是企业营销实践和现代通信技术、计算机网络技术相结合的产物。
Internet marketing is based on the Internet as a media, with new ways, methods and concepts of marketing activities, and more effectively promote the realization of personal and organizational transactions. It is promoted by the combination of technological progress, customer value transformation and market competition. It is a product of the combination of marketing practice and modern communication technology and computer network technology.