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家庭旅游在近年来已经得到了飞速的发展,虽然还没有官方的文件指出这一旅游方式所占的市场份额,但是仅仅从旅行社的信息反馈来看,这一旅游方式已经有了很大的市场,特别是在五一、十一、春节期间尤为显著。实际上,家庭旅游的产生和发展与我国的传统文化和休假制度有着很大的联系,在未来数年的时间里依然会保持良好的增长势头。本文则结合这种背景,对我国家庭旅游决策进行了详细的调查分析,明确影响家庭旅游决策的因素,从而给我国家庭旅游市场发展提供一定的建议。
Family travel has been booming in recent years. Although there is no official document indicating the market share of this tourism mode, the travel mode has a large market only based on information feedback from travel agencies , Especially during May 1, November 11 and during the Spring Festival. In fact, the birth and development of family tourism has a great connection with China’s traditional culture and leave system, and will maintain a good growth momentum in the coming years. Based on this background, this paper conducts a detailed investigation and analysis of China’s family travel decision-making, clarifies the factors that affect family travel decision-making, and gives some advice to the development of family travel market in our country.