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全媒体的“全”并非简单意义上信息传播媒介的种类之全,还包括媒介多样化对人五官观感的全面覆盖,以及对不同受众、不同需求的信息传播“全”覆盖。可以说,不论是新媒体还是传统媒体,归根到底都属于全媒体运营环节和传播范畴。但是,即便共属同一体系,传统媒体与新媒体之间仍然存在非常直接且激烈的竞争。本文以传统新闻媒体为研究对象,综合分析了全媒体时代新闻媒体发展面临的问题及转型思路,以期为新闻媒体突破发展瓶颈,实现有序发展提供有益参考。
The “All” of the whole media is not simply the kind of information media in the simple sense. It also includes the comprehensive coverage of the perception of human beings and the coverage of information dissemination to different audiences and different needs. It can be said that both new media and traditional media are, in the final analysis, all-media operations and dissemination. However, even if they belong to the same system, there is still very direct and fierce competition between traditional media and new media. This article takes the traditional news media as the research object, and comprehensively analyzes the problems and transformation ideas faced by the news media in the all-media era so as to provide a useful reference for the news media to break through the bottleneck of development and realize the orderly development.