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(一)明确参展目标参展目标的制定要配合企业整体的市场策略,具有实际性和可衡量性。一般来说,企业参展主要会有以下几个目标:新产品宣传推广;融洽客户关系,维持与老客户的接触接触更多的潜在客户和行业人士,认识实力强大的买家;企业形象宣传,产品品牌提升;收集市场信息,进行实地调研;找到新的市场推销思路;每次参展的目标不会是单一的,根据各自的实际情况都会有所侧重。明确的参展目标是展会营销成功的关键,后续的工作都是围绕着参展目标展开的。(二)研究并选择展览会
(A) a clear target exhibition Participate in the development of goals to match the overall marketing strategy of the enterprise, with practical and measurable. In general, enterprises exhibitors will have the following main objectives: New product promotion; harmonious customer relationships, and maintain contact with existing customers and more potential customers and industry professionals to understand the powerful buyers; corporate image promotion, Product brand promotion; collect market information, conduct field research; find new marketing ideas; each exhibitor’s goal will not be single, according to their actual situation will be focused. A clear goal is to show the success of the exhibition marketing the key to follow-up work is built around the exhibition objectives. (B) research and choose exhibitions