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“2005年,是品牌整合、塑造形象的关键一年,是全力搭建终端、开拓市场的一年,是实现’销售、结构、效益持续增长的一年’。”在中国石油2005年年度工作会议上,昆仑润滑油掌门人廖国勤的话语铿锵有力。 整合梅开二度 “此次的整合与2000年的第一次整合有所不同,上次主要是业务和机构的整合,而这次是对品牌的整合。”廖国勤说。 2000年,中国石油润滑油公司将原隶属于中国石油的全部润滑油业务进行整合,
“2005 is the key year for brand integration and shaping the image. It is a full year to build the terminal and open up the market. It is the year of continuous growth of sales, structure and efficiency.” In the year of 2005 Work conference, Kunlun Lubricant Liao Guoqin sonorous sonorous words. Integration of the second degree “This integration is different from the first integration in 2000, the last time is mainly the integration of business and institutions, and this is the integration of the brand.” Liao Guoqin said. In 2000, PetroChina Company integrated the entire lubricating oil business formerly owned by PetroChina,