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2012年1月,益普索(Ipsos)与Campaign Asia-Pacific杂志联合对近500名亚太区高级营销负责人进行了2012年度营销调查,以了解他们对2012年度业务表现与营销投入的规划。调查表明,测量营销效果(ROI)是营销者们2012年的首要任务,整合营销计划与数字媒体的进一步开发和利用是2012年集中关注的焦点。
In January 2012, Ipsos and Campaign Asia-Pacific magazine conducted a 2012 marketing survey of nearly 500 senior regional marketing executives in Asia Pacific to understand their plans for the 2012 business performance and marketing efforts. Surveys show that Measuring Marketing Effectiveness (ROI) is the top priority for marketers in 2012 and the focus of 2012 is on the further development and use of integrated marketing programs and digital media.