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河北电台交通广播近几年一直强调理念的创新,以新的理念、新的思维、新的形式来进行节目运作,不断进行超越性思维,不断自我否定,不重复自己,更不重复别人。因而使节目影响扩大,交广品牌提升,队伍情绪振奋,创收能力增强。成绩的取得,主要得益于理念的创新。首先是突破省会的地域界限,突破受众对象——出租车司机,突破传统的广播模式。突破省会地域是就收听范围和办节目思想而言的。因为几年来交通广播的覆盖范围只是石家庄、保定两市,
In recent years, the radio and television broadcasting of Hebei Radio Station has been emphasizing the innovation of ideas. With new ideas, new thinking and new forms of program operation, it continuously transcended thinking, constantly denying itself, not repeating itself, not repeating others. As a result, the impact of the program has been expanded, the brand of cross-border trade has been enhanced, the team sentiment has been enhanced, and the income-generating capacity has been enhanced. Achievements, mainly due to the concept of innovation. The first is to break through the geographical boundaries of the provincial capital, breaking the audience target - taxi drivers, breaking the traditional radio mode. Breaking the provincial capital area is to listen to the scope and do program ideas in terms of. Because of the coverage of traffic radio in recent years, only Shijiazhuang, Baoding,