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搞好报纸的新闻改革,首先是观念的转变。作为报业结构中重要的、特点鲜明的一支,晚报的新闻改革,亦将由转变观念开始,进而走入新闻实践的新天地。笔者不揣浅陋,愿贡献我的三点意见于兹:强化读者观念以增强晚报的可读性;增强竞争观念以尽扬晚报的时效优势;摈弃过时观念以增强晚报的时代特色。首先谈强化读者观念。在众多的办报观念中,读者观念至关重要,它对于报纸,恰如顾客观念对于产品生产同样重要。
To do a good job of newspaper reform, the first is the change of concept. As an important and distinctive feature of the press structure, the news reform of the evening paper will also start with changing concepts and further into a new world of news practice. I do not humble the shallow, is willing to contribute to my three views Yu hereby: to strengthen the reader’s concept in order to enhance the readability of Evening Post; to enhance the concept of competition in order to make full use of the advantages of the Evening News; abandon the obsolete concept to enhance the characteristics of the Times of the Times. First of all, to strengthen the reader’s concept. Among the many newspaper ideas, the concept of readers is very important. It is just as important for the newspaper as the concept of customers to produce products.