论文部分内容阅读
一、“背投”彩电选购参考因素消费者的消费正朝着大屏幕高端电视转移,随着“背投”彩电的降价,其销量也将继续增大。目前市场上“背投”彩电品牌也多达十几家,良莠不齐,这使得消费者在“背投”彩电选择上感到困惑,消费行为受市场宣传引导。为此,相关专家认为:应从如下几个方面考虑选择理想的产品(不同“背投”彩电技术性能的比较参见表1)。
First, the “rear projection ” reference color TV purchase Consumer spending is moving toward the big screen high-end television transfer, with “rear projection ” TV price cuts, its sales will also continue to increase. Currently on the market “rear projection ” TV brand as many as a dozen, good and bad, which makes consumers “rear projection ” TV choice confused, consumer behavior by the market guide. To this end, the relevant experts believe that: should be considered from the following aspects to choose the ideal product (different “rear projection ” TV technical performance comparison see Table 1).