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全行业总评根据中国广告创意评估网(以下简称广告评估网)ADEvaluation最新数据显示,2013年11月广告创意数量总比上月有所减少,共320条,参与广告评审消费者达6.4万人次。本月日化类广告创意数量最多,共63条,其次是食品类和饮料类,分别是59条和43条。广告创意效果(API)情况,本月婴幼儿产品API得分上升0.7个百分比,成为本月创意表现最好品类,电脑数码产品广告API得分下降4.2个百分比,位居第二。另外创意数量最多的日化广告API得分明显下降17.6个百分点
According to the latest data of ADEvaluation of China Advertising Creative Evaluation Network (hereinafter referred to as ADIA), the total number of creative industries in November 2013 has decreased from last month by a total of 320 and the number of consumers participating in advertisement review reached 64,000. This month, the largest number of Japanese creative ads, a total of 63, followed by food and beverage categories, namely 59 and 43. In terms of API performance, the API for infant and baby products this month rose 0.7 percentage points to become the best creative category this month. The computer digital product advertising API fell 4.2 percentage points to come second. In addition, the daily creative API API with the largest number of creatives dropped significantly by 17.6 percentage points