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互联网的普及大大增加了大众舆论的影响力,使地方政府对社情民意更加重视。然而,由于网络舆论的随意性和低代价性,使得网络成为发泄对政府不满以及散布谣言的温床。互联网的特性又使得信息在传播过程中会被无限地放大,由此造成的对政府的不信任也被放大。并且由于民众发表言论的情绪宣泄性,使地方政府的努力也被掩盖。面对此种情况,地方政府应该努力提高自身的信誉度,从根本上解决信誉度低的现状,引导民众理性参政。
The popularization of the Internet has greatly increased the influence of mass media, so that local governments pay more attention to social conditions and public opinions. However, due to the randomness and low cost of online public opinion, the Internet has become a hotbed of venting dissatisfaction with the government and spreading rumors. The nature of the Internet makes it possible for information to be amplified indefinitely in the process of dissemination, resulting in a greater mistrust of the government. And because of the publicity of the emotional release of speech, so that local government efforts have also been covered. Faced with this situation, local governments should strive to improve their own credibility, fundamentally solve the low status of credit, and guide the public to participate in politics rationally.