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进入新媒体时代,社交网络成为人们生活中越来越重要的组成部分,微博平台逐渐成为人们获取信息的重要渠道,且这种比例仍然在上升。在应对公共突发事件时,政府也越发重视微博传播的作用。本文以政务微博为核心,重点分析、研究其在应对公共突发事件时的应用。从实际案例出发,引出政务微博在公共突发事件中的作用,进而梳理政务微博在应用中的优劣,最终总结出政务微博的发展前景与方向。
Enter the new media era, social networking has become an increasingly important part of people’s lives, microblogging platform has gradually become an important channel for people to access information, and this ratio is still rising. In response to public emergencies, the government also paid more attention to the role of microblogging. This article focuses on the government microblogging, focusing on the analysis of its application in response to public emergencies. Starting from the actual case, this essay brings forward the function of the government micro-blog in the public emergencies, and then sorts out the advantages and disadvantages of the government micro-blog in the application, finally summarizes the development prospect and direction of the government microblog.