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近年来,各地热衷于举办各类旅游节庆,然而,遍地开花的旅游节庆却又不断陷入昙花一现的窠臼,同时为节庆而节庆的势头愈演愈烈,盲目举办、形式雷同、收效甚微几乎是当前新兴的旅游节庆的通病。分析旅游节庆问题存在的原因,找出解决其诟病的对策,从而理性举办旅游节庆,促进旅游产业健康发展乃当务之急。
In recent years, various places are keen to organize various tourist festivals. However, tourist festivals blooming all over the world continue to fall into short-sleeved ones. At the same time, festivals and festivals are becoming more and more fierce. They are organized blindly with the same form and little effect. Common problem of festival. Analysis of the reasons for the existence of tourism festivals, to find solutions to their criticism of countermeasures, so rational tourism festivals, and promote the healthy development of tourism industry is a top priority.