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传统4A们要重新成为中国营销界的执牛耳者,就必须重新构建组织架构、人力资源和流程,用PGC的方式产生UGC的内容。为此,需要完善五个方面的能力。得知实力传播大中华区总裁郑香霖加盟腾讯并出任腾讯公司副总裁的消息,我的内心百味杂陈,既为他高兴,也为他难过。郑香霖和我相识相交多年,是非常好的朋友。他是业内非常杰出而富有理想的广告人,做出这样的决定,对于他而言,想必也是非常艰难的。作为一个营销行业的老兵,我见证了实力传播等4A公司在中国的沉浮。早在20多年前,4A公司就伴随一大批
Traditional 4A who want to re-become the leader in China’s marketing industry, we must rebuild the organizational structure, human resources and processes, UGC content generated by way of PGC. To this end, we need to improve the capacity of five areas. That the strength of the Greater China president Zheng Xianglin Tencent joined Tencent and vice president of Tencent news, my heart miscellaneous, both for his pleasure, but also for his sad. Zheng Xianglin and I met each other for many years, is a very good friend. He is a very distinguished and well-respected advertiser in the industry and making such a decision is, of course, very difficult for him. As a veteran of the marketing industry, I witnessed the ups and downs of 4A companies in China such as the spread of strength. As early as 20 years ago, 4A company will be accompanied by a large number