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在苏州旅游局提出的“苏式旅游”服务的前提下,以常熟高新园中等专业学校为案例,总结目前中职导游学生存在的普遍优势和缺陷,探索在中职导游专业教育中确立“苏式旅游”服务理念的重要性和有效措施。
On the premise of “Su-style Travel ” service proposed by Suzhou Tourism Bureau, taking Changshu High-tech Park Secondary Vocational School as a case, this paper summarizes the prevailing advantages and disadvantages of current vocational tour guide students and explores the establishment of vocational tour guide education “Soviet-style tourism ” service concept of importance and effective measures.