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广告业年中发力推动今年全球广告市场增长4.8%。实力传播将2010年全球广告费用增长的预测从7月初的3.5%提高到4.8%。这是实力传播第四次调升该项预期。今年所有地区的增长速度都超出预期。实力传播已经小幅提高了对亚太地区、中东欧地区、非洲、中东和世界其他地区的预测(提高幅度在0.2到0.5个百分点之间),这些地区都已经保持了一段时期的稳定增长.
In the advertising industry, the global advertising market this year will see an increase of 4.8%. The spread of power will increase the global forecast for advertising costs in 2010 from 3.5% in early July to 4.8%. This is the fourth time that the strength of communication to raise the expected. This year, all regions are growing faster than expected. The spread of power has slightly increased its forecasts for Asia Pacific, Central and Eastern Europe, Africa, the Middle East and the rest of the world (by between 0.2 and 0.5 percentage points), all of which have maintained steady growth for some time.