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“中国是个重要的市场”。这句话已经成为开拓中国市场的世界卡车巨头们的共识。虽然这个市场准确地说还只是战略市场,开拓市场的过程充满了艰辛和不确定性,但2008—2009年席卷全球的金融风暴,使得它们在身处因遭受重创而充满寒意的欧美市场之时,体会到以中国和印度为代表的亚洲市场的雪中送炭更加珍贵,也更加坚定了它们开拓中国市场的决心。2010年上海世博会举办期间,作为上海世博会瑞典馆的指定合作伙伴,沃尔沃集团举办了一系列的市场推广活动,以此来表明对中
“China is an important market ”. This sentence has become the consensus of the world’s truck giants who are exploring the Chinese market. Although this market is only a strategic market, the process of market exploration is full of hardships and uncertainties. However, the financial turmoil sweeping the globe during 2008-2009 made them feel that when they are in the cold and stormy markets of Europe and the United States It is even more precious to appreciate the Asian markets represented by China and India as well as the determination of them to open up the Chinese market. During the 2010 Shanghai World Expo, as a designated partner of the Swedish Pavilion at the Shanghai World Expo, the Volvo Group held a series of marketing activities in order to show that China