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国际网络的快速发展,改变着人类的生活方式,亦改变着企业的经营模式。善用此一高新技术以增强竞争力,是现代企业经营必须强化的课题。对证券业这种知识型的产业而言,客户主重视业务、效率、准确、安全,并能以更节约方式达到理财的目的,网络上的投资理财更是证券业者必须提供的服务。尤其加入世界贸易组织的进程不远,证券业者必须思考面对国外传统大型投资银行的竞争,把握网际网络这一新科技的特性,在这虚拟的新战场树立中国投资银行经营之典范。
The rapid development of the international network has changed people’s way of life and changed the mode of operation of enterprises. To make good use of this high technology to enhance our competitiveness is a task that must be strengthened in the operation of modern enterprises. For the knowledge-based industries such as the securities industry, the client advocates the business, efficiency, accuracy and security, and can achieve the purpose of managing the money more economically. The investment and financial management on the network is the service that the securities companies must provide. In particular, the process of joining the World Trade Organization is not far off. The securities industry must think about how to confront the competition from the traditional large-scale foreign investment banks and take advantage of the new technology in the Internet to establish a model for China’s investment banking operation in this virtual new battlefield.