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大众传媒向小众化、分众化发展,日益繁杂、花样众多的节目逢迎着受众的口胃。广大人民群众对文化艺术活动从消极欣赏逐步转向积极参与,日益增长的精神文化需求迫切的需要专业人士为之提供专业辅导和意见,文化馆文艺辅导干部应该迎接这种新形势下的挑战和机遇,积极发挥自身一专多能的优势,根据社会市场的需要,搞好多层次辅导,这样才能将文艺辅导工作纳入正轨。
Mass media to the minority, decentralized development, increasingly complicated, numerous tricks of the show meet the audience’s stomach. The broad masses of the people gradually shift their activity from negative appreciation to active participation. The ever-increasing spiritual and cultural needs urgently require professionals to provide professional counseling and advice. Cultural and art counseling cadres should meet the challenges and opportunities in this new situation, We should give full play to our advantages of being multi-disciplined and capable of conducting multi-level counseling according to the needs of the social market so as to put literary and art work on track.