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自从人类有了商品生产和商品交换,就有了广告活动。广告从“术”到“学”的蜕变经历了一个漫长的过程,人类的广告活动存在了几千年的历史,而广告学的研究只不过是20世纪以来的事情。二战以后,世界迎来了久违的和平,随着西方资本主义经济的发展,发达国家的广告产业获得快速增长;二战后出现了大批新兴的民族独立的国家,它们在摆脱殖民统治取得国家
Since human beings have had the production of goods and the exchange of goods, there have been advertising campaigns. The transformation of advertisements from “surgery” to “learning” has undergone a long process. The advertising campaigns of human beings have existed for thousands of years, and the study of advertising is nothing but the 20th century. After the Second World War, the world ushered in a long absence of peace. With the development of the western capitalist economy, the advertising industry in the developed countries enjoyed rapid growth. After World War II, a large number of newly independent nationalities emerged that emerged from the colonial rule