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无论承认与否,近年来中国的电影、电视业都面临着巨大的挑战。一方面,外国媒体以新的角度、市场化的运作模式冲击着观念陈旧、行动迟缓的中国影视业,大批好莱坞影片蜂拥而至。一时间,外国影片的红火上映成为影院的一道“风景”。另一方面,由于国外影片带给国人的文化冲击以及人们思想观念的开化和社会环境的宽松,观众的审美心理和接受心理正在悄然改变,加之都市人对于现代文明压力的精神反弹,这一切都促成了人们试图在影视作品中寻找一片属于自我的伊甸园,从而迫使这些作品在现代商业文明的利益导向下为追求高额票房效益不得不趋向于娱乐化、媚俗化。而传统的主旋律电影却在如此的大背景下更加“曲高和寡”。如何在符合市场规律和提供精神食粮中达到平衡,怎样将影片思想、艺术和娱乐性融为一体成为主旋律电影面临的新挑战。影片《王忠诚》在此方面做了有益的探索,为我们留下许多思考
Whether admitted or not, the film and television industries in China are facing enormous challenges in recent years. On the one hand, foreign media have been using a new perspective and market-oriented mode of operation to impact the old-fashioned and slow-moving Chinese film and television industry. There are a large number of Hollywood films flocking to it. For a time, the booming of foreign films became a cinema “landscape ”. On the other hand, due to the cultural impact brought by foreign films and the liberalization of people's ideology and social environment, the audience's aesthetic psychology and receptive psychology are quietly changing, and all urban residents' spirit rebound against the pressure of modern civilization This has prompted people to find an Eden belonging to themselves in film and television works, forcing these works to pursue entertaining and kpoping in the pursuit of high box office benefits under the guidance of the interests of modern commercial civilization. The traditional theme of the film is in such a context more “highbrow ”. How to balance the laws of the market with the provision of spiritual food and how to integrate film ideas, art and entertainment into a new challenge facing the theme film. The film “Wang Zhong Cheng” has done a useful exploration in this respect, leaving us with lots of thinking