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2003年5月23日,是勒布朗·詹姆斯生命中最重要的日子之一。就在这一天,年仅18岁的他与Nike公司签订了一份7年9000万美元的合约,在加盟NBA以前便成为了一名千万富翁。其实早在詹姆斯成为《体育画报》口中的“天择之子”之时,Nike公司便已经把这个高中生看作是自己今后10年的主要代言人。如今六年时光转眼即逝,回顾詹姆斯与Nike携手走过的这六年,我们不难发现,Nike在不遗余力地为“小皇帝”个人打造专属产品的同时,也在努力发展属于“小皇帝”的LB系列产品,他们正在以Air Jordan系列为目标,让LB不仅成为小皇帝的个人产品,更成为一个品牌的商标。当然,同Air Jordan的23双专属篮球鞋款一样,“小皇帝”的AIR ZOOM系列专属球鞋,也正在见证着詹姆斯由一个年轻气盛的“小皇帝”向一名睥睨群伦的王者的进化历程。
May 23, 2003 is one of the most important days of LeBron James’ life. Just this day, he was only 18 years old and Nike signed a 7-year 90 million US dollars contract, joined the NBA before he became a multi-millionaire. In fact, as early as James became “sports pictorial” mouth “natural child ”, Nike company has the high school students as their main spokesman for the next 10 years. Now six years time flies, reviewing James and Nike walked through these six years, we can easily find that, Nike spare no effort to create exclusive products for the “Emperor”, but also efforts to develop belong to “ Little Emperor ”LB series, they are the Air Jordan series as the goal, so that LB not only become a personal product of the emperors, but also become a brand trademark. Of course, with Air Jordan’s 23 pairs of exclusive basketball shoes, “Little Emperor ” AIR ZOOM series of exclusive shoes, is also witnessing James from a young and energetic “little emperors” to a 睨 睨 Qun Lun Evolution of the king’s history.