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互联网时代,信息数量呈几何级增长,信息传播渠道日趋多元化。这类行为和技术上的变化,让品牌传播面临前所未有的挑战,每一个从业者都关心在接下来一年甚至是更长远的将来,公关人该如何为品牌创造更多的价值?众所周知,在过去五年中,品牌的传播模式发生了巨大变化,主要表现在极力向数字化靠拢。过去,公关传播主要是依靠好的创意,美轮美奂的制作,再加上大规模的广告投放对客户进行头脑轰炸。而在互联网时代,信息数量呈现几何
In the Internet age, the number of messages has increased at a geometric level and the channels for information dissemination have become increasingly diversified. Such behavior and technological changes, so that brand communication is facing unprecedented challenges, every practitioners are concerned about the next year or even longer in the future, how to create more value for the brand PR? As we all know, in the Over the past five years, the brand’s transmission mode has undergone tremendous changes, mainly in the efforts to move closer to the digital. In the past, PR was mainly based on good ideas, beautiful production, coupled with large-scale advertising on customer brainstorming. In the Internet age, the number of messages presents geometry