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在一个新兴市场尚未产业化之前,各路人马在台前幕后已经玩起了各种“花样”——谁也不想失掉未来。纯电动还是混合动力,基本技术路线的纠结成为挡在各国政府和企业前面的一块巨石,是迈过去,还是绕着走,或是驻足观望,不同的态度决定了不同的市场路线,今天的决策还将直接决定不久的未来谁能在产业竞争真正开打之前率先打响第一炮。在国内,技术路线的不明确直接导致了四种不同的市场路线:日系的双管齐下,美系的曲线进入,德系的果断实干以及自主品牌的“形象工程”。不同的路线背后包含着不同的盘算,判断,
Before an emerging market has not yet been industrialized, all walks of life have played a variety of “tricks” behind the scenes - no one wants to lose the future. Pure electric or hybrid, the tangle of basic technical routes to block the boulders in front of governments and businesses across the country, is taking the step, or go around, or stop and wait and see, different attitudes determine the different market routes, today’s decision-making It will also directly determine who will lead the first shot before the industry competition actually opens in the near future. In China, the technical route is not clear and leads directly to four different market routes: the two-pronged approach of Japan, the entry of the US system, the decisive work of the German department, and the “image engineering” of its own brand. Behind the different routes contain different calculations, judgments,