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既然变革是一场剥夺既得利益者的运动,那么在这场运动中企业该怎么克服变革中的障碍,又需要一种怎样的智慧与艺术呢?CCTV《商界名家》与您共同探讨。这个故事说明什么?主持人:2002年诺贝尔经济学奖的得主,美国心理学教授卡尼曼做过这样一个心理学的实验:给随机抽取的98个人每人分配一只价值5美元的咖啡杯,然后用同等价值的巧克力去换取他们手中的咖啡杯,结果却是80%的人不愿意交换:然后卡尼曼又随机抽取了98个人给他们每人分配了5美元的巧克力,再用价值5美元的咖啡杯去换他们手里的巧克力,结果是仍然有80%的
Since change is a sport deprived of vested interests, what is the wisdom and art that enterprises need to overcome the barriers to change in this sport? CCTV Business Leaders discuss with you. What does this story illustrate? Moderator: 2002 Nobel Laureate in Economics, American psychology professor Kahneman did a psychology experiment: Assigned a randomly selected 98 people each worth a 5-dollar coffee Cups and then exchange the same amount of chocolate for their coffee cup, the result is 80% of the people do not want to exchange: Then Kahneman and randomly selected 98 individuals to each of them allocated $ 5 of chocolate, and then The $ 5 coffee cup goes for chocolate in their hands and the result is still 80%