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阐述了一种帮助企业,特别是中小企业在更节省资金的情况下如何扩大市场占有率的方式,那就是最有价值消费者的发现与培育。从什么是最有价值消费者,如何发现最有价值消费者,和维系与培育最有价值消费者的对策三个方面介绍,企业可以通过这样一种直接又强大的力量来拓展更多的市场。在现今市场越来越透明,信息越来越便捷的时代,消费者的话语权得到了更大的重视,企业只有选择尊重和利用这样的群体,才能取得更长远的发展。
Describes how to help enterprises, especially small and medium-sized enterprises in the case of more savings in how to increase market share, that is, the discovery and nurture of the most valuable consumers. From what is the most valuable consumers, how to find the most valuable consumers, and measures to maintain and nurture the most valuable consumers introduced in three areas, companies can use such a direct and powerful force to expand more markets . In the era of more and more transparent market and more convenient information, the voice of consumers has been given more attention. Only when enterprises choose to respect and utilize such groups can they achieve more long-term development.